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(Artwork by Ariana Maralit)

In celebration of International Fragrance Week, SM Beauty launched the “Celebration of Scents,” at the SM Mall of Asia Atrium. This pop-up event will feature some of the best fragrance brands for everyone such as Chloe, Giorgio Armani, and Prada. 

“As we celebrate International Fragrance Week, we are thrilled to bring together some of the best fragrance brands available in SM Beauty in a special pop-up execution,” said Sharon Decapia, marketing AVP of Watsons Philippines. “The ‘Celebration of Scents’ area in MOA, is not just a shopping destination, but a sensory experience for fragrance enthusiasts and shoppers alike. We hope that this event will inspire our customers to discover new scents, find their signature fragrance, and ultimately, feel confident, and beautiful with the power of fragrance.” 

The pop-up area is designed as a floral garden where  customers can experience a feast for their senses—from the Instragammable and TikTok ready set-up design to the sensory experience of smelling various perfumes. Aside from this immersive experience, visitors can also enjoy special deals, discounts up to 50 percent off, and exclusive freebies. Meanwhile, SMAC members can also enjoy free bottle engraving of their newly-purchased fragrances.

Other participating brands include Jo Malone, Estee Lauder, Body Fantasies, Paco Rabanne, Calvin Klein, Coty, Clinique, Marc Jacobs, Burberry, and Ralph Lauren.

“Celebration of Scents” pop-up will be there until March 31, 2023.

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