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Across all walks of life, Filipinos have started adapting digital solutions as each one works toward a fresh start from the effects of the pandemic. Digital payments in particular flourished as more people embraced the concept of e-wallets to fulfill their daily needs. One of those e-wallets is GCash. It filled the need for people in lockdown to be able to pay bills, and send and receive money. GCash paved the way for users to start small businesses to tide over the pandemic. 

In an effort to tell the inspirational stories of the Filipinos, the company rolled out #GCashStories—mga kwento ng pag-asa at pag-asenso. The #GCashStories digital series features modern day stories of progress, showing how Filipinos have improved their way of life with the said e-wallet. Premiering with the story of Cocoy Rubio, GCash tugs on our heart strings showing how with perseverance, and grit, there is no hurdle we cannot overcome. The story of unemployment was no surprise during the pandemic, most Filipinos were forced to stay home and rely on technology to prevent unforeseen contact with Covid-19. Some got laid off from their regular jobs due to the pandemic restrictions, compelling people to look for alternatives to get by. 

Cocoy’s GCash story shows us how he began his journey after being laid off as a bartender to pivoting to become an entrepreneur with his very own The Bike Coffee business in Cagayan De Oro. The film highlights how Cocoy was able to jump start his business. 

Beyond the inspiring stories, GCash has also tapped several non-governmental organizations to bridge the narratives to help solve real-world problems. The e-wallet has partnered with ABS-CBN Lingkod Kapamilya Foundation and Go Negosyo to help raise funds for their livelihood and entrepreneurship programs through #GCashStories.

Get a chance to win up to P10,000 worth of prizes when you share your own GCash story. Share how the company has helped you in your everyday lives or how you helped someone using GCash. Tag our official TikTok account @gcashofficial and include the hashtags #GCashStories #Storytime. The post with the highest views and engagement will be picked as winners. 

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