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Technology is truly paving way to make life easier for us, even in applying our everyday makeups. 

One testament of this is when L’Oréal unveiled its Brow Magic, the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds. 

Historically, achieving a desired eyebrow look can take several products, time, and expertise—with precise results requiring expensive professional services like microblading. With L’Oréal Brow Magic, you can achieve a personalized eyebrow look at home based on your natural brow and facial features.

This is developed in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos, L’Oréal Brow Magic makes professional-like results accessible at home. Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, this is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds. 

Using Modiface AR technology, Brow Magic scans the user’s face and makes recommendations for microblading, micro-shading, or filler effects. 

How to use the device:

  • Open the Brow Magic app and scan face with the Modiface brow reader
  • Select desired shape, thickness, and effect
  • Brush the Brow Magic primer through brows
  • Move the printer across the eyebrow in a single, sweeping motion
  • Apply a topcoat finish to lock in the look

The eyebrow can be easily removed with a standard makeup remover. As of writing, there’s no definite date yet when this product will be available in the market but according to Allure’s report, this will be available in nine shades and will be about $199. 

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