Pam Quinones (Artwork by Ariana Maralit)
There is no denying that most of us love dressing up, either for special occasions or simply expressing ourselves. And, really, we end up thinking that we have nothing to wear, when in fact our closet is brimming with clothes.
But did you know that the more we purchase new clothes and support fashion trends, the more that we harm the environment? Unknown to many of us, the United Nations Environment Programme has reported that the fashion industry is responsible for 10 percent of humanity’s carbon emission. This is larger than the combined emission of all international flights and maritime shipping. On top of that, studies have also shown that 20 percent of industrial wastewater pollution worldwide comes from the fashion industry.
For fashion stylist Pam Quinones, she wished that she knew those things when she was younger. At the recently held Levi’s sustainability event last Oct. 25, 2022 in Glorietta Activity Center, Pam shared three things on sustainable fashion.
The fashion system is broken.
“In the past few years, you would have probably heard about the damaging effects of the fashion industry to human resources, humanity, and natural resources. How I wish, I knew about that and that fashion was slowly becoming one of the biggest problems in the world,” the executive creative director of Qurator Studio says. “And I think that in itself is like a sort of responsibility coming from us, the consumers.”
Do not give in to mindless consumption.
For this part, Pam reminds everyone that we can rewear our clothes and style it differently. “I’m guilty about this. As a stylist, we tend to forget that you can actually creatively rewear clothes,” she says. “And also the idea that the clothes I wear actually are made by a person, it’s not made by robots. Just that kind of thought I never had thought 20 years ago.”
Be part of the solution
“And, finally, how I wish I knew that I was slowly becoming a big part of the problem. I am still a part of it now. And I feel that at least I don’t want to be part of the problem, but slowly become part of the solution,” she says. “So it’s this kind of mindset that I really wanted to look back on and see the difference from night and day to be honest. And then another reflection is that fashion is really just a tool. What you make out of it is personal style. As stylists, we’ve learned over the years that these are just tools, but it’s not about fashion per se, but it’s what you make out of it. And personal style is really coming from your own interests and passions and authentically expressing all of those to how you were beings, and that makes you individual.”
In the efforts to help consumers make sustainable fashion decisions, Levi’s launched “Buy Better, Wear Longer” campaign. Levi’s Tailor shops have been set up in chosen Levi’s stores all over the metro, where you can avail of services like alterations, embroidery, and customizations such as paneling, stenciling, sewing of patches, studs, and collectable pins. These services are available at SM Mall of Asia, Robinsons Place Manila, Ayala Manila Bay, The SM Store SM Makati, SM Cebu, and Robinsons Place Iloilo.