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Attention, fashion enthusiasts! 

H&M has just announced a collaboration with a Filipino home-grown brand Don’t Blame the Kids (DBTK) for a capsule collection of locally designed urban clothing. 

While this is the first time ever that H&M teams up with a Filipino designer, we’re also pretty stoked that it’s under the street look category, no less.

But why the choice of streetwear, and why DBTK?  “H&M believes this: that streetwear is meant for all. And DBTK, founded by brothers Emil and Vince Javier, is also anchored on the same philosophy,” the company says in a statement. “Together, they came up with designs that would resonate to any street style—while striking a sweet balance of celebrating individuality and bringing unique people together for their common interest in clothing.” 

Don’t Blame the Kids first opened its doors in 2014 as the Javier brothers’ way to reach out to the kids of the future while incorporating their interest in street fashion. They’ve since gained a loyal fanbase of both male and female audiences, contrary to launching the brand primarily with  menswear in mind.

With the theme, “The World Is My Home,” the collection will debut six fun and surrealistically designed urban pieces inspired by the abode. 

Stay tuned for more details and the exciting collection launching in September 2022.

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