With so many beauty brands launching these days, we can say that the beauty business industry is truly a cut-throat field. Some will stay and some will lose. But among the OGs in skincare brands is Shiseido.
This year, this award-winning brand is celebrating its 150th anniversary with the launch of its limited-edition Ultimune collection.
Here are the artsy this limited-edition packaging. Giving you more reasons to try this multi-awarded beauty line.
- Eudermine was launched in 1897 when SHISEIDO established its Cosmetics Business Division. It was formulated using the most advanced Western pharmaceutical technology of the time and marketed as “high-grade lotion,” gaining popularity as “Shiseido’s red water.” Over the years, the formulation was continually improved, until the launch of the current Eudermine Global in 1997 to mark the centenary of Eudermine’s creation.
This limited-edition product features the original arabesque design and prismatic colors that express a bright future, on a reproduction glass bottle based on the original from the time of Eudermine’s launch in 1897. The glass bottle (in consideration of recyclability) and outer carton made of FSC certified paper create a special packaging that is befitting for the 150th anniversary as well as a sustainable and beautiful future.
- ULTIMUNE Power Infusing Concentrate has received 224 beauty awards worldwide. It was renewed in the summer of 2021 based on the concept of “The Lifeblood” as an approach to further enhance your inner defenses, needed now more than ever in this time of heightened awareness of the importance of healthy-looking skin.
- ULTIMUNE Power Shot features ImuGeneration 150 Technology, an evolution of ImuGenerationRED Technology based on the concept of “The Lifeblood”. Designed to defend skin against the severity of the future environment, the formula is for all skin types and all ways of life, regardless of gender, age, ethnicity, time, or place.
Enriched with naturally derived ingredients, the texture is lighter than ever before, absorbing quickly into the skin and promoting your unique “beauty circulation” to bring out your beauty potential.
On top of launching limited-edition products, the company also unveils its digital museum.
It’s special website created consisting of three content themes: “STORIES” in which seven people active in various fields will talk about beauty, “INNOVATION” which will introduce the spirit of scientific inquiry into life as the essence of beauty, and “HISTORY” which will present SHISEIDO’s 150-year history. The website will convey how the brand has continued since its foundation to pursue the link between beauty and life.
Visit the virtual museum here.