With only a couple of weeks left before the online voting registration ends this Sept. 30, 2021, the Commission on Election (COMELEC) levels up their game on promoting voter registration and responsible voting by opening an official account on TikTok.
“Venturing into emerging platforms and tapping into their vast network of users has been our long-standing advocacy, as it allows the Commission on Elections to broaden the reach of its voter education and information drive,” COMELEC spokesperson James Jimenez said. “Through this partnership with TikTok for the 2022 National and Local Elections, we forge a valuable cooperation that will buttress our goal of conducting clean, honest and credible elections.”
According to data, TikTok users across the globe are people below 30 years old, making it a sensible platform to use in reaching out to the younger audience.
Apart from promoting registration especially among first-time voters, this move also aims to better educate voters by being a resource for trustworthy election-related information and advocate for voter participation leading up to the May 2022 Election Day through featured events, videos showing relevant election data from COMELEC, and up-to-date voting results.
And if you’re on TikTok, follow COMELEC, too!