Share Share on Facebook Tweet Send on Viber

Lifestyle and clothing brand Bench released on Instagram today a teaser video introducing its newest endorser.

The short clip highlights the label’s line of eau de toilette or light perfumes, but did not reveal the identity of the latest celebrity to join the Bench family.

“Something sweet is in the air and it’s making us Smile Again,” the post read. “This oppa’s about to get you So In Love. Who do you think’s joining the BENCH/ fam?”

Avid K-Drama fans were quick to drop their guesses on Twitter, instantly recognizing the few facial features seen in the video.

“Oh, Ben Chan, stop teasing us. That’s Ji Chang Wook!” a fan tweeted.

“OMG, Ji Chang Wook for Bench,” one netizen said.

“Ji Chang Wook! Bench, take my money,” another tweet said.

Prior to the teaser video, Ben Chan, the brand’s owner, posted a photo with a mural featuring the actor in July 2019.

View this post on Instagram

Meet my new friend #JCW

A post shared by Ben Chan (@bcbench) on

“Meet my new friend, #JCW,” Chan wrote in the post.

The 32-year-old South Korean actor, who just finished his two-year, mandatory military service, rose to fame for his hit dramas Smile Again (2010-2011), Warrior Baek Dong-soo (2011), Empress Ki (2013-2014), Healer (2014-2015), The K2 (2016), and Suspicious Partner (2017).

If the speculations are true, Ji will be one of the many international personalities representing the brand such as Dylan Wang, Jerry Yan, Lee Min Ho, Park Seo Joon, Noah Centineo, and Cole Sprouse.


Share Share on Facebook Tweet Send on Viber