Photographs can be understood by people anywhere in the world. For this reason, Apple is putting photos shot by iPhone users in the spotlight for the second time around to drive its push for phone photography.
According to a report from TIME, the same concept which was used for Shot on iPhone 6 will be incorporated to the 6s campaign, but this time, it will only be featuring 53 images from both amateurs and professional photographers from across the globe.
The photos were curated from social media sites via iPhone hashtags. What’s nice is little do these Instagram users know that their photos will soon be featured globally. It’s surely a dream come true!
Billboards will be baring portraits this year to showcase everyday moments captured through the iPhone 6s rather than various landscapes and artistic subjects which were used in the previous campaign last year.
The new campaign was launched on January 31, 2016 across 85 cities in 26 countries. An updated 2-16 World Gallery will soon be up on the Apple website, as stated by a featured iPhone user on Instagram.
Pierre Babin, a Montreal-based interface designer, made his announcement over an Instagram post of his featured photo and an iPhone 6s, saying: “Like many photographers, the iPhone completely changed my relationship with photography; it gave me the opportunity to use the best tool to capture and share the beauty found in everyday life. That’s why I am extremely proud and honored to be part of this campaign!”
Apple’s homepage still showcases artworks taken and created through various Apple products as of this posting. “Start something new” is their latest call for artists to embark on new work and creations from their latest tech innovations.
We don’t need professional cameras and skills to create something new. Sometimes, timing and a reliable mobile phone are enough to do the trick!