They did whatever it took.
As of writing, Marvel Studios’ jam-packed superhero film Avengers: Endgame has raked in $2.790 billion after a successful re-release, officially overtaking James Cameron’s Avatar (2009) as the highest-grossing film of all time.
Marvel Studios head Kevin Feige broke the news to fans during their panel at the San Diego Comic-Con: “Thanks to you, Avengers: Endgame is the biggest film of all-time.”
Endgame‘s directors the Russo Brothers also reacted to the news: “It’s cathartic for us to see in that the storytelling has played out globally. James Cameron is an idol for us, and he’s fed our passion for filmmaking from the beginning.”
During Endgame‘s primary release, the film ended with roughly $37 million behind Avatar, so in an effort to break the record Marvel re-released the movie with six additional minutes of footage – a Stan Lee tribute, a piece of delete footage, and an extra post-credits scene.
Only five films have ever breached $2 billion dollars, and funnily enough the Russos and Cameron share two apiece – Endgame and its prequel Avengers: Infinity War for the brothers, and Avatar and Titanic for Cameron – the fifth is Star Wars: The Force Awakens.
Titanic was the previous holder before Avatar, and Cameron may steal the title back when Avatar 2 arrives in December 21, unless Star Wars‘ final chapter The Rise of Skywalker later this year has something to say about it – get your popcorns ready, we’re in for quite a money-making ride.
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