With more than 20 years of experience in the entertainment industry, an amazing roster of international and local brand partnerships, a beauty and fashion icon in her own right – the multi-talented Love Marie a.k.a. Heart Evangelista-Escudero is still at it with special projects, left and right.
She’s the top choice for cosmetic brand L’Oréal Paris Philippines to collaborate with for its first-ever lipstick capsule collection – the L’Oréal x Love Marie Color Riche Mattes.
The first-of-its-kind lipstick collection stemmed from Heart Evangelista’s passion for painting, gift of creativity, and how it transcends to her love for all things beauty. Each lipstick case from the collection is delicately wrapped, featuring an artwork designed by Heart. The L’Oréal x Love Marie Collection includes the most-loved and best-selling Color Riche Matte lipstick shades – a sophisticated mix of the perfect blend of earth tones and nudes that matches all skin tones namely 298 Brick Planet, 233 Rouge-A-Porter, 211 Spring Rosette, 247 Hinted Blush, 266 Pure Rouge.
“My love for the arts and beauty all began at a young age, and since then it has become a part of my life. This collection is all about the powerful woman we can become. This painting is very special because I feel that it represents different kinds of women – women who are strong, [the] shy type, someone that’s meek. It’s such a great idea that L’Oréal Paris PH approached me for this because this is who we are, and I created this painting to remind women of their self-worth and L’Oréal is all about that—reminding you that you are worth it,” shared Heart.
Through her social media account, the “Starstruck” judge said that this collaboration is a dream come true for her.
“Nakakaiyak pinangarap ko lang toh dati. Kilig na abot Paris. Here you go lovely people now available #LOrealLoveMarie,” she wrote.
— LoveMarie O. Escudero (@heart021485) June 13, 2019
This collection will be released first on Lazada in June 17 at 12 noon and in select L’Oréal makeup counters on from June 18 at PHP 399 only each.
Avid fans can also get their hands on exclusive giftboxes sold in limited quantities online and in-store, if they buy all five shades of the collection. Featuring Heart’s painting on the cover, each box fits the five lipsticks, and includes a charming note from Heart herself.