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After 18 years, it looks like Apple is ready to move into a new era as it reportedly plans to retire iTunes at next week’s 2019 Apple Worldwide Developers Conference.

Photo from REUTERS/Mike Segar via Manila Bulletin

According to a report from Bloomberg, Apple is ready to retire the iconic product and will be launching new apps for the Mac – Music, TV, and Podcasts – to replace iTunes, too.

“iTunes has been the way Apple users listen to music, watch movies and TV shows, hear podcasts, and manage their devices for almost two decades,” the report said. “The company is launching a trio of new apps for the Mac – Music, TV, and Podcasts – to replace iTunes. That matches Apple’s media app strategy on iPhones and iPads. Without iTunes, customers can manage their Apple gadgets through the Music app.”

iTunes was introduced in 2001 as a solution to an industry struggling with piracy. Since then, the product has grown into a music library and marketplace for iPods, iPhones, and Mac computers.

As of writing, Apple has not formally released any official statement regarding the report, but it’s expected that the tech giant will announce it at the Worldwide Developers Conference.

WWDC is an event for Apple users, fans, and tech enthusiasts all over the world. At this year’s conference, the company is expected to launch the iOS 13, Mac OS 10.15 reportedly called “Marzipan,” Mac Pro, and many more. The event is happening on Monday, June 3 at 10am (Tuesday, June 4 at 1am Manila time).

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