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If you’re everyday on social media, you’ll see that a lot of comment sections in some Facebook pages have been flooded with the phrase, “Wow cool post, thanks for sharing.”

The origin of this trend is still unknown, but according to Gaming PH, the exact phrase came from the Facebook page of the gaming website IGN. It said that it started on May 9 when a group of trolls flooded a comment thread with “Wow cool post IGN, thanks for sharing,” to call out IGN for sharing non-gaming related posts and for being too “woke” with its content.

Screenshot from IGN

The other theory suggests that commenters just want to earn the Facebook Top Fan badges that’s why they’re using an auto-commenting program to regularly post content on several Facebook pages.

Top Fans, is a new Facebook feature that highlights the page’s most loyal fans by displaying a badge next to their name. Users can opt into the Top Fans badge after they earn it by being one of the most active people on a Page. According to the social media giant, creators have been using Top Fans to interact with and reward their most engaged fans.

Check out this post from Manila Bulletin’s Facebook page, flooded with the said phrase.

Screenshot from Manila Bulletin
Screenshot from Manila Bulletin

If you’re not interested in seeing “Wow cool post, thanks for sharing” spam comments on your page, you have an option to block it. Just go to the Settings of your page and then click General. Find the Page Moderation setting and input the exact phrase you want to block.

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