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Celebrities didn’t hold back on airing their sentiment against the recent campaign of a whitening brand, allegedly making brown-skinned Filipinas look “kaawa-awa.”

On her Twitter account, celebrity host Bianca Gonzalez shared her thoughts about being a proud morena. According to her, there’s nothing wrong if someone wants to have white skin, but the issue arise when a whitening brand discriminates women with brown skin. 

“There is no problem AT ALL sa mga gustong magpaputi. The problem is when whitening brands make us look “kaawa awa” dahil lang maitim kami. Kasi, hindi po kami kawawa, maganda ang kulay namin,” she wrote. 

“I did not need to compare myself to fair skinned girls. It need not be a “battle” of maitim versus maputi,” the “Pinoy Big Brother” host added. 

She also said that she wants her two daughters to grow up loving their skin color. “I now have two daughters, and both of them are morena. When they grow up, choice nila kung magpapa-tan or magpapaputi sila. But what I will teach them is that being brown is not something “shameful”, and being brown is not something that makes them less beautiful than others,” she ended. 

Meanwhile, actress Chai Fonacier came a bit stronger. The “Halik” actress even raised her middle finger to the whitening brand and even called them “uneducated potato.” 

“No, GlutaMax. Here’s me raising my middle finger at you: I’m alright with my brown #KutisPinas and I’m still in the showbiz industry, you uneducated potato,” she wrote. 

“The point is, at this part of the learning curve, we hold nothing against people who want to be fairer skinned. Their body, their choice. But when a brand deliberately insults an entire subgroup of people to make money is exploitative,” Fonacier added.

As for comedian Kakai Bautista, she asked if using the whitening brand also cleanses one’s soul. “NakakaPuti ba ng Budhi ang GLUTHAMAX?” 

Then, like Gonzalez and Fonacier, the 40-year-old artist clarified that there’s nothing wrong in using whitening products, just the existing Filipino culture where white people see as prettier and superior than the others. 

“Wala namang masama sa pagpapaputi. Ang nakakairita lang eh yung KULTURANG itinuturo naten sa ibang Pilipina na pag maputi ka, maganda ka at OK ANG BUHAY MO. Wag po Sanang GANUN!,” she wrote. 

She also cited names of gorgeous morena Filipina actresses such as Kathryn Bernardo, Iza Calzado, and Angel Aquino. “HELLO. Angel Aquino. Tweetie de Leon. Venus Raj. @iamsuperbianca Isa Calzado. Lovie Poe. Kathryn Bernardo. @bernardokath , @maymayentrata07  ARE GORGEOUS MORENAS. MGA DYOSA.” 

With the pressure to take down the campaign, netizens are waiting for the brand to release their formal statement.

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