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Everyone’s going gaga as Lady Gaga quietly launched a website for her own beauty line on Thursday, January 3 (Friday, January 4, Manila time).

The little monsters noticed that Lady Gaga’s company, Ate My Heart, applied for a trademark for a brand called Haus Beauty back in February 2018. According to Allure, “the Haus Beauty name would be used for a potentially huge number of products, including foundations, blush, lipstick, lip gloss, eyeliner, eye shadow, perfume, facial cleansers, toner, scrubs, moisturizer, hand cream, masks, highlighter, bronzer, body oil, face wipes, sunscreen, self-tanner, nail polish, and more.”

Screenshot from uspto.gov

As of writing, the Haus Beauty website only has an e-mail signup for newsletter subscriptions. Here, you can submit your e-mail address and agree to receive emails from hausbeauty.com.

Screenshot from hausbeauty.com

The A Star Is Born actress has not formally released any official statement about the brand, bus she also mentioned the Haus Beauty name in one of her Instagram posts in September 2018.

“To create this Futuristic Old Hollywood style glam by @sarahtannomakeup she used a soft veil of glitter over the lids @marcbeauty “Sequins” in “Spotlight” pressed all over with fingertips. Lined eyes heavily with “In Doubt” shadow from Smartorial palette as a liner then added some silver glitter with mixing medium to intensify the metallic effect and finished with a silver metallic foil to the center to mimic the custom Givenchy dress. #haus #hausofgaga #hausbeauty #redcarpet” she wrote in the caption.

In 2012, Gaga launched her own perfume with Coty called Lady Gaga Fame. She also participated in the MAC Viva Glam campaign and created lipstick and lipgloss shades to raise money for AIDS research in 2009 and 2010.

Header from @ladygaga

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