Say goodbye to 2018’s ‘Ultra Violet’ and welcome 2019’s ‘Living Coral.’
Pantone announced on Thursday, December 6, that the vibrant and mellow Living Coral is Pantone’s Color of the Year for 2019.
“Introducing the Pantone Color of the Year 2019, PANTONE 16-1546 Living Coral – an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression. #COY2019,” it wrote.
Pantone 16-1546 ‘Living Coral’ is described on the Pantone website as an animating and life-affirming coral hue that “embraces us with warmth and nourishment to provide comfort and buoyancy in a continually shifting environment.” It also encourages lighthearted activities and symbolizes everyone’s innate need for optimism and joyful pursuits.
“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
Laura Pressman, vice president of Pantone’s color consulting unit, told Quartz that Pantone’s Color of the Year is not a trend forecast, but “it’s a color snapshot symbolic of what’s taking place in the culture at a moment in time.”
Pantone chose ‘Greenery’ as the Color of the Year in 2017 as it symbolizes new beginnings. Meanwhile, 2018 is all about originality, ingenuity, and visionary thinking with Pantone 18-3838 ‘Ultra Violet.’
Photos screen grabbed from Pantone | Website